Small Business Saturday is the first Saturday following Thanksgiving. Organizations can choose from a variety of marketing options. Small Business Saturday encourages customers to support local businesses. This event brings attention to small businesses in the local area, giving them an opportunity to increase sales and create brand awareness.
To take advantage of Small Business Sunday, you need to plan, execute, and finance strategies. can help you fund your efforts by securing a loan for small businesses. Working capital can be used for seasonal staffing, extra inventory or marketing campaigns.
Marketing isn’t always easy. Here’s how you can take advantage of the big day for small businesses.
Small Business Saturday: Digital Marketing for Small Businesses
Brands need to work hard to engage their customers both through digital and physical channels. Digital marketing basics are the first step in creating an omnichannel customer experience. Consider:
Building relationships with social media users: Connecting to customers via social media will help you increase holiday sales. You may want to tease your plans for Small Business Sat by gradually revealing them. Use social media to announce a special or to invite customers to a store event. You can use social media to highlight how you will celebrate Small Business Sat. Include the hashtags #SmallBizSat and #ShopSmall when posting on social media.
Email marketing is an effective tool to attract consumers’ attention and make them aware of exclusive Small Business Sunday deals. You should go beyond generic, broad messages. Email campaigns that are personalized will stand out more. You should:
* Spend time getting to know your audience.
Make sure you are directing your copy directly to them.
* Promote promotions that are relevant to their needs.
* Tell them what action they should take to respond to the message.
Encourage online reviews Consumers research products and services prior to making a purchase. Consider partnering with an influencer that has a lot of followers and influence in your niche or area. In exchange for a honest review, you can send product samples to them. This will increase visibility and consumer confidence.
Advertisement programs that are traditional
Localized and personal services are a great benefit to small businesses. Your relationship with the community can be leveraged to increase brand awareness and build trust. You can use traditional advertising campaigns to increase your community presence. The following are key strategies to implement:
Get involved in your local community. Attending community service activities helps you to get to know the people around you. It also helps your customers get to know you. Involving with potential clients in a local community shows you are more interested in building relationships than just maximising sales. Consider sponsoring an event or charity in your community. A commitment to your community involvement plan and genuine interest are required for success.
Use local media to run ad campaigns: To drive engagement locally, you need channels that are aimed specifically at your community. A local newspaper ad can help people connect to your brand.
Promote deals and promotions. When marketing Small Business Saturday, it’s important to understand the importance of promotions and deals. Discounts and limited-time offers can convince customers to try your products or services.
Prepare your systems and operations
If you are successful in marketing your Small Business Saturday event, you will need to prepare for an increase of volume and customer interaction. Consider:
Mobile optimization: Smartphones and tablets are used by consumers to do everything, from research products to purchases. Make sure that your website is optimized for mobile. You may run into issues if your website isn’t mobile-optimized as you try to increase traffic around Small Business Saturday.
Updating Your Website: Check that your contact information and address are correct on your site. Review your website to ensure that your promotions are clearly displayed and that your payment system is functioning properly. If your listings are dated, consider updating them with new pictures and ensuring that the copy accurately reflects your service. Before the big event, take time to update and adjust your website.
Hiring season staff: Small Business Saturday coincides with the holiday period, so it is a good time to hire extra staff. The seasonal employees can help with a new campaign, sales or customer interaction.
Managing inventory:One important consideration for Small Business Sunday is to have plenty of products available. If you do not have enough inventory to satisfy customer demands, a boost in sales will be of no use. Analyze your inventory and make sure you are ready to meet the increased demand.
Participating in Small Business Satuday offers local businesses a number of benefits, including the support of their community, excellent local marketing opportunities and the potential to reach out to new customers. Use the marketing strategies above to prepare for Small Business Sunday and take advantage the shopping frenzy.
