Since years, Black Friday is the day that Americans spend the most money on holiday gifts. This holy day is losing its importance as Cyber Monday, the Monday following it, gains in popularity. In order to shift marketing strategies, businesses must also change their foot traffic strategy. Digital marketing strategy is a vital tool that small businesses often overlook. It can help them increase their sales on Cyber Monday, and throughout the year. A Cyber Monday digital strategy will help you prepare for the upcoming season.
Why should any small business consider enhancing its Cyber Monday digital strategy? Cyber Monday sales and ecommerce in general show that there’s a lot of money available. According to Adobe Digital Insights statistics, U.S. shoppers spent $3.45 billion in Cyber Monday 2016. Online retailers such as Amazon called it their largest single-day sale ever. As e-commerce companies compete more fiercely, Cyber Monday sales continue to increase.
What to do first with your Cyber Monday digital marketing
Businesses should take advantage of this opportunity to market themselves, as it is the biggest weekend during the busiest season of the year. The world of ecommerce has a completely different set of rules from what some marketers are used to. Small businesses must quickly boost their digital marketing strategy for Cyber Monday to take advantage of the new consumer buying habits.
Good news: The core elements of any digital marketing strategy for small businesses are cheap and likely already in use at your company. Hubspot suggests that all businesses have:
* A blog and website
Create email campaigns with this tool.
* Social media accounts.
* Software to track marketing performance.
A successful digital marketing campaign requires constant tweaking of these tools to match your target audience. Any small business that is willing to do some research, update their website and be patient can increase its online presence and attract new customers.
Each digital marketing campaign is an ongoing process. There are many tasks to complete, including website updates and creating strategy plans. If you’re just starting out, here are some important digital marketing concepts that you should familiarize yourself with:
* Search engine optimization: A search engine is one of the most popular ways to find products and services on the internet. SEO is a series of tweaks to your website that will make it easier for customers and search engines such as Google, Yahoo, and Bing to find you.
* Email marketing. Keeping your customers up to date on the latest company news or industry updates through an email newsletter is a great way of increasing web traffic and sales.
* Social media: By maintaining a presence in popular social networks, you can engage directly with your target audience and promote your business.
QuickBridge can help you get ready for Cyber Monday, or any day in the year. They will ensure that you have enough capital to launch and maintain your next campaign.
